It has been months since I first put it together so I figured it could use a face lift plus new resources.
4 Awesome Resources worth noting:
- A link to Copy Legends list where you can get 101 of the BEST ads of all time for free
- 5 Secrets That Can Boost Email Revenue By 300% (All Star Panel)
- 17 Extremely Actionable Email Marketing Tips with Robert Allen and Chase Dimond
- Headline Formula Cheat Sheet
When it comes to sales copy you can pretty much toss out the normal rules of editing. In fact, the number one bullet point in this guide is "Ignore the rules of grammar for sales copy".
Now, I am not saying just to ignore blatant mistakes but sales copy should be written like you talk. It should be conversational.
So when it comes to editing you need to edit to persuade.
You need to edit for impact.
There are thousands of "How to Write Copy" guides but I struggled to find many "How to Edit Sales Copy" guides. The best one I found was "The Halbert Copywriting Method III" and it is awesome.
The problem though is it is a book and the last thing I want to do after spending hours writing sales copy is to read a book on how to edit it.
This product is a condensed version of the book plus tons of other tips, tricks, and resources I have picked up along the way.
Even if you only implement 1-2 of the suggestions in this, I honestly believe it could make the difference in getting the sale making, the low price a no-brainer.
If not, shoot me a note and I will send you a full refund and you can keep the material, no questions asked.
A Notion (web) based Guide that includes: 6 Sections
1. Top Level Editing Ideas
2. How to Help Customers Decide to Dive Into Your Copy
3. Editing for Clarity
4. How to Keep Prospects Reading
5. How to Punch up the Copy
6. Injecting Hidden Psychology
Two Sections of resources that I will continue to add to including supplemental sites, swipe files, and videos
A Notion (web) based Guide that includes: 6 Sections 1. Top Level Editing Ideas 2. How to Help Customers Decide to Dive In To Your Copy 3. Editing for Clarity 4. How to Keep Prospects Reading 5. How to Punch up the Copy 6. Injecting Hidden Psychology. Two Sections of resources that I will continue to add to including supplemental sites, swipe files and videos